trendatelier
90’S Rave fashion
Clothing trends in the dance music scene have come and gone through the years. Ever since raves appeared in England in the late 80s, fashion trends have gone through countless evolutions. By the early 90s, the rave subculture was spreading globally and redefining the new club look.
The general look was bright and bold with iconic symbols such as hearts, psychedelic imagery and smiley faces. The proportions were very baggy and details included straps and buckles to facilitate the use of toy whistles and glow sticks.
So why is this style coming back? Through the sea of global unification in fashion and a tinge of sameness, are we entering a new era of extravagant individual self-expression?
At the studio we believe this is underpinned by a more serious issue. The current global instability is pushing some designers to create collections that are joyful, bright and seek escapism. This emerging trend also echoes a continuation of the 70s trends kitsch we have seen in the last few seasons. It then blends it with a strong trend in line with our AW16 Press Play report centered in performance, whimsical and toy inspired design.
By Geraldine Wharry- Contribution research Emily Huggins
GRAPHIC
WIDE LEG PANT
STRAPPING AND CARGO POCKETS